Apr 12, 2026 4 min read Influenced by...

Influenced by... Andreea Ali

Andreea Ali's Youtube - speaking about her favourite Sephora products during the April 2026 Savings Event sale

Hey there, I’m Jess ✨. On The Signature, I share reflections on beauty, routines, travel, wellness, culture, and everyday life. For those drawn to a calmer, more intentional way of living, I send a free newsletter each month on the 7th. You're welcome to join.

There is no beauty review I have done in the past couple of years that has not been influenced by the makeup artist Andreea Ali.

Andreea is Romanian and moved to Paris many years ago to work with Anastasia Beverly Hills (founded by Anastasia Soare, a fellow Romanian) at Sephora Champs Elysées.

She lives in Paris with her videographer husband and their young son. She shares a weekly video on Youtube on Sundays that I always look forward to watching, either with her favourite brand or product of the moment, or her strolls around Paris and the world, as she travels often for makeup jobs. From Cannes to her living room, from New York to her beautiful studio in Paris, no matter where she is recording from, I watch her almost religiously.

Andreea is very knowledge about skincare and makeup but it is her honest take on beauty that makes her approachable. She tries products herself, for at least 3 to 4 weeks before she gives her honest reviews about them. She also loves sharing her technique and she is soft spoken - with an amazing singing voice! - which makes one want to listen intently to what she is saying.

I am sure this article might be updated often in the future, as here are a few things I have done or purchased inspired by Andreea Ali.

I discovered Victoria Beckham Beauty thanks to her

Of course I had heard about Victoria Beckham and her beauty range but I would not have jumped to purchasing if it weren't for Andreea Ali's videos and reviews. Her rave of the Satin Kajal Eye Liners did it for me. And when I visited the Victoria Beckham Beauty corner at Le Bon Marché in Paris, I fell in love with the whole brand.

How I became a Clarins Club Member thanks to a mask she recommended

Although I lived in France for over a decade and was very familiarised with the brand Clarins, what truly made me connect with the brand was a Andreea Ali's recommendation about this mask which promises an instant tightening, skin firming and glow boost. And it started with a mask - which I have repurchased for several friends in the meantime - and now I have their whole array of products. I have since become a Clarins Club Member, earning points, amazing discounts and dozens of samples. All thanks to her product review.

She loves sunscreen and I love her for that

She made a video about testing 30 sunscreens in 3 months, both for pre makeup and post makeup application. As Andreea also has an acne-prone skin - I can totally relate! - I really love how she always talks about the importance of daily sunscreen. No wonder she looks that young and stunning even when she films without makeup.

She made me become a Charlotte Tilbury fan

Andreea has some brand-focused videos where she only uses products from a single brand for a complete look and I was completely enthralled after watching the one about Charlotte Tilbury. It made me reconnect with my feminine energy and my love for make up. Andreea always speaks so highly of Charlotte Tilbury in most of her videos and makeup tips. I needed to understand what it was all about and I went down the rabbit hole.